Why Secretbirds hq exists
When SecretBirdsHQ Founder Jo-Ann had ideas, she always felt like she needed a community that could nurture that evolution process. She was craving a like-minded space where she could overcome all those emotions and impulsive feelings that came along with trying to take a concept from the intangible to the tangible. She had many ideas over the years, some came to life then expired, others remained freelance projects and then there were those that never quite got off the ground.
Rewind to her days of working on construction sites in London. She overheard a humorous and somewhat enlightening conversation about “Birds” a term up to this point she wasn’t too familiar with. As a writer her creative juices were ignited and unsurprisingly her imagination ran wild. She began writing a narrative about the conversation she overheard on “Birds.” She later set it aside; because, it was after all just another story she had written. As she cycled home from work one day from a site she was working on near the Thames Barrier, a thought came to her mind, “Every Bird has two wings, some choose to fly with one. Are your wings fully fueled?” Her response? Absolutely Not!
That’s when the concept of “SecretBirds” was born: the brainchild of someone who, like most felt the need to pursue her many ideas on a full time basis, but for whatever reason was reluctant. The connection between the narrative Jo-Ann had written after listening to that earlier conversation and the “idea” didn’t actually collide until 5 years later. It was at this point, that she spread her wings and took flight.
She envisioned a community of women inspiring each other to take that step (flight) and encouraging, supporting and empowering each other along the way, using their own values as the ultimate fuel. It would not be a community solely focussed on technical skills, because in this very crucial stage of business the emotional aspects are utterly important and too often ignored. Instead it would focus on the why, it would get behind the drivers and bring the process of building a business full circle. She decided to make the emerging markets the main focus of the community and combined it with her passion for a sustainable venture, by making developing young girls a core part of the business mission.
Jo-Ann started building the SecretBirds community full time in January 2015. It now has two Nests, one in London and the other in the Caribbean, with more openings on the horizon. The mission for SecretBirds is simple: help women in the prestartup and startup phase build their businesses through the connect, collaborate and grow multi-faceted memberships and to teach girls in disadvantaged communities entrepreneurial skills through Nestling Pop Ups. Nests for women and Nestling Pop Ups for girls; with a mission to build a global community with no limitations or boundaries! The SecretBirds mantra is share your secrets and share your success. Sharing is one of our key values and underpins everything that we do, in our fast growing global community.
Who are the Different Rare Birds?
Women who have not been running their businesses longer than 5 years, they represent the woman that has taken her idea from concept to reality. She is building her business and hopes to scale it successfully with time. This woman has taken flight within the community.
Aspiring Rare Birds
Women who have ideas or perhaps several ideas, that they would like to turn into reality. In the past they may have had a few projects here and there but nothing they would like to make a reality. She is still in the process of making it all concrete in her mind and working towards the goal of taking flight within the community.