Psyche Southwell, creator and editor of Economy of Style, produces narratives and visual content on fashion and style on a budget. She has appeared in several publications, including Redbook, Cosmopolitan, and Refinery29. She has appeared as a media personality in TV segments on NBC and CBS. She has been named the best budget blogger in St. Louis, a top 5 black budget fashion blogger in the US, and a winner of Redbook’s Real Women Style Awards.
In this podcast episode Psyche shares with us the importance of personal branding. Psyche says not only is it important for those who are influencers but for everyone in business. We also discuss what an influencer is, what they do and how they get paid. Listen in.