by Jo-Ann A. Hamilton/ 5 June 2017
Jo-Ann talks to Jigna about her accidental entry into the fashion world. She was a creative person and knew that she had something to offer. Jigna’s told us that her creative process started as an infant. She realised that life was boring without creativity and so began the journey to explore her creative inner self. Jigna encourages up-and-coming designers to set themselves apart, understand their client and don’t lose sight of their culture.
- The experience of building brand in Gujurat
- Shifting from what the family wants to what she wanted
- What creativity means to her
- Ethnic/traditional wear in the West
- Lessons for up-and-coming designers
MORE INFO ON JIGNA
Jigna S. Shah is the C.E.O of REVE’, one of the top high-end clothing Brands in Gujarat. She was selected as one of 100 women Enterpreneurs of India in 2016 for their incredible contribution & role model to women, by the World Bank Trainer’s Leadership program. Jigna has been awarded “ICONIC WOMAN” Award for leaders creating a better world. She is on the panel for the National Final Jury for the world class NIFT(National Institute of Fashion Technology). Some of her accolades include the prestigious “Udgam Women’s Achievers” AWARD in the Business Category in 2014 and The “Business Standard” Award as Entrepreneur of the year in 2004.