ADANNA AUSTIN is a renowned Caribbean Business Coach, Strategist and Consultant, based in Trinidad and Tobago, she has also been operating across the English-speaking Caribbean Region for the past two years. Adanna has supported more than 500 entrepreneurs across three key markets to develop a winning mindset, with clients reporting as much as 25% in new business growth, 50% increase in profitability and 35% in new sales and clients. Adanna works one on one with entrepreneurs to take their business to the next level, she is highly sought after because of her wealth of experience, her dynamic approach and genuine interest in seeing her clients grow the business of their dreams.
Adanna is also an avid Writer having contributed to many regional publications including Caribbean Beat (Trinidad & Tobago), Maco Magazine (Barbados/Trinidad & Tobago), SHE Caribbean (St. Lucia) and Shabeau (Barbados). In January 2016 she started a Blog and has written 42 articles educating her readership on how to set SMART goals, identify ideal clients, boost productivity and performance, and develop strategies to generate increased revenue. She completed her Coach certification at the Master Coach University in the USA, Adanna also has a MA in Mass Communications from the University of Leicester and a BA in English Literature from the University of the West Indies, Barbados. Her training and development includes a Diploma in Internet Journalism, a Certificate in Project Management, and Certificates in Crisis Management & Communications and Brand Management from the University of California. Having worked across a wide array of Sectors, Adanna has held several senior positions in finance, banking, education, publishing, advertising, FMCG and recruitment. She has also worked in the United Kingdom and most recently across Government in Trinidad & Tobago at the Central Bank of Trinidad & Tobago, and the Office of the Financial Services Ombudsman.
As the Business Owner and Founder of Marketing Dynamics Business Solutions, Adanna provides business coaching and support to small and medium-sized firms covering marketing plans, advertising, strategic partnerships, media schedules, event planning, social media and branding. Her clients say that she is accessible, connected, willing to share, has a love of teaching, and holds them accountable. (Testimonials are attached.) Managing one of the most active business mentoring Facebook groups in the Caribbean Region, Dynamic Business Strategist, Adanna provides a platform for over 1,000 entrepreneurs from across the globe to network, test business ideas and work together to develop their growth strategies. She provides daily motivation and inspiration to this group of micro, small, medium and large enterprises in a highly competitive and challenging global business environment. She also organises several mastermind eventsproviding a forum for entrepreneurs to network and build their confidence, knowledge and expertise. Adanna is also an active volunteer, mentoring youth entrepreneurs involved in start-ups across all sectors from technology to food and beverage. In 2016, she became a mentor with Women Innovators of the Caribbean Acceleration Program (WINCAP TT) 2016 as well as Youth Business Trinidad & Tobago (YBTT).
In this podcast episode Adanna shares with us why perfection is the enemy. She also discusses how she helps her clients to overcome their perfectionism so they can thrive in business. Listen in.