by Jo-Ann A. Hamilton/ 9 December 2018
Collette Philip runs brand and strategy consultancy, Brand by Me. She is passionate about helping companies and organisations unlock the power of their brands to transform – changing the way they do business, changing perceptions and attitudes and even the very way we live our everyday lives.
Collette has spent the last 18 years creating strategy and communication for a multitude of brands. She spent the first half of her career working at leading London agencies, such as Grey, Leo Burnett and Euro RSCG on major household names before moving client-side to work for Barnardo’s, T-Mobile EE and World Animal Protection (formerly known as WSPA) building and leading brands from the inside.
In this podcast episode Collette and Jo-Ann discuss branding, why it has become so influential, big brands, what they do for us and how early stage entrepreneurs can create a strategy which creates a stellar business. What is your strategy?
- How new brands can unlock their power
- Why brands are so important in today’s world
- Mistakes brands make
- Big brands she admires
- What is next in innovation in the world of branding
MORE INFO ON COLLETTE
This breadth of experience, her love of brand and strategy and her passion for social justice and making a difference led her to set up her own strategy consultancy. Brand by Me helps ambitious organisations build brilliant brands that win – creating wins for customers, wins for businesses and wins for the world around us too.
Brand by Me recently won Creative Business of the Year 2018 at the Precious awards and Collette was Highly Commended in the Independent Consultant category at the 2018 Women in Marketing awards. You can read more about Brand by Me here.