How are you coping with your challenges?
Carla Williams Johnson is a Media Marketing Specialist based in Trinidad & Tobago. She founded Carli Communications, which offers advertising and marketing advice to entrepreneurs and business owners who are interested in building a business in the ‘real world’. She considers herself an advocate for business men and women who were desirous of promoting themselves by offering sound, unbiased advice, focusing mainly on methods to identify ideal clients, online and offline approaches to boosting visibility and the creation of practical marketing campaigns designed to increase revenue.
Why do you think entrepreneurs are so reluctant to discuss their challenges?
That’s a really good question. My theory is that somehow admitting that you’ve had to overcome a challenge is admission that at some point you were weak. That you were fooled, taken advantage of or made a mistake along the way. But we are all human…….perfectly imperfect humans…….and our challenges shape us into who we are and actually sharing our stories can help so many who are going through the same things we are.
Do you believe challenges are really opportunities or are they simply what they are?
Definitely opportunities. Opportunities to learn and grow. When you are going through it, you don’t really see it that way. It’s only when you look back that you realize how far you’ve come.
How can entrepreneurs use challenges to leverage their position in business?
Challenges often show us what we are really made of. It helps us understand how to deal with difficult customers, how to handle stressful situations and so many other things. Challenges build character and as time goes on it becomes so much easier and you become a better person for it
What do you do when you are faced with a difficult challenge?
Well for me I usually deal with it head on. It can be very hard though. My usual defense mechanism is sleep. We all have a defense mechanism when it comes to handling stressful situations, some persons eat, some exercise (which is not necessarily a bad thing lol) but I sleep. But because I know this about myself I do not allow myself to fall into the frame of mind of acceptance. I get up, and deal with it as best as I could. If I can’t I solicit the opinion and advice of the people I trust who I know can help.
What advice do you have for aspiring entrepreneurs in terms of overcoming, because we all know it is easier said than done.
This might sound cliché but don’t give up. You will feel like it. You will feel bad, cry or get angry. You will wonder why this is happening but please don’t give up. If you think it’s too much, then call on your business bestie for help and above all pray and call on that higher being for understanding and guidance. It will all be worth it, I promise.